The Sober in the Seat Goal

We will move beyond the standard negative messaging about "drunk driving" by generating a relentless drum beat of positive images to all drivers, new, young and old. We will spread the word by partnering with driver education programs, support from appropriate retailers, auto insurers, auto sales facilities, public service announcements, appearances at public events, and sales of branded merchandise, including the theme song "Sober in the Seat."