Sober in the Seat is proud of the creative contributor's including Cher Abraham, founder and song writer, Ben Guest, rapper & editor, Nick Benik, producer and singer, and KC Carlsen of Carlsen T's, artistic designer, who together brought this into reality.
Cher's inspirational ideas, originated in 2012. In 2017, Ben and Nick captured the catchy beat & lyrics into an incredible musical production. KC's creations illustrated the logo, mantra, and acronym, "Sober in the Seat" and "Sits." With the mind set to create a positive visual for sober driving on all roads. In Phase I, "Sober in the Seat" will educate drivers in driver education classes and in Phase II, will provide a future venue for victims of DUI accidents to receive financial assistance toward for hardship with expenses not otherwise covered by any insurance.